Ten years in PR, coverage secured in The Times, The Telegraph, The Financial Times, Vogue, Tatler and Condé Nast Traveller.
I’m a PR and communications specialist with more than a decade of experience across the travel, hospitality, food and lifestyle sectors. Through Lightning PR, I work with a carefully selected collection of independent brands - from remarkable places to stay and acclaimed restaurants to drinks producers and purpose-led organisations - helping them uncover the stories that set them apart and place those stories in front of the right audiences.
I developed my passion for communications at luxury holiday rental company Unique Homestays, where I spent four years representing some of the UK’s most distinctive private homes. During this time, I built strong relationships with leading journalists, editors and content creators, securing coverage in publications including The Times, The Telegraph, the Financial Times, Vogue, Tatler and Condé Nast Traveller.
Since launching Lightning PR, I’ve worked with clients including Luxury Cottages, Brinsop Court, West Cawthorne, Counter Culture, Fern and men’s mental health charity Man Down. My work spans national media relations, creative press campaigns, brand partnerships, influencer collaborations and press stays, with every campaign shaped around the individual ambitions and personality of the client.
Before establishing Lightning PR, I also worked as Marketing Manager for English wine producer Knightor Winery, broadening my experience across brand strategy, content, events and the wider marketing landscape. This combination of in-house knowledge and specialist PR expertise allows me to become a genuine extension of each client’s team, providing experienced, personal support without the layers of a traditional agency.
There are several different channels that can be used to effectively reach your intended audience, however, knowing where to start or how to get there can be challenging.
Regardless of the size of your company, organic editorial is an engaging way to tell your story and introduce your brand to a targeted audience. I specialise in magazine, newspaper and social media coverage designed to help drive powerful traffic to your brand and website.
Whether that is through inbound media enquiries or captivating press releases, I will be on hand to bring your brand to life through a variety of platforms.
Brand & Influencer partnerships are rapidly becoming one of the most effective methods to attract new traffic to your offering. User generated content is favoured by social media platforms such as Instagram due to its resonation with the general audience.
Working with influencers can be a daunting task, however, selecting the right person or people can have a lasting impact to the message you are trying to convey. Gone are the days of huge numbers matter, as now it is imperative to explore those that share the same ethos and values of your brand. The same goes for the brands you select to work with, if there is a synergy, the audience will feel more of a connection, thus creating a longer association.
I have worked on the implementation of brand partnerships with organisations such as Tesla, Hush Clothing and Mint Velvet. If this is something you'd like to focus on, I will be able to assist with the ideas, the approach and the management of any opportunity.
Highly experienced in managing photoshoot & filming enquiries, both inbound and outbound. I have liaised directly with representatives from brands such as Jack Wills, Jaguar and Lakeland, as well as location managers working on behalf of the BBC, Netflix and Amazon Prime, assisting in securing a location for their desired campaign.
Negotiating contracts, location agreements, fees and handling insurance documents is something I have extensive experience in managing.
Whether you have received a photoshoot or filming enquiry for your location, or you are a brand hoping to create a new campaign at the perfect setting, I can manage the project from start to finish, ensuring a positive outcome for all parties involved.
Dan at Lightning PR was an absolute game-changer for us at Firebrand Brewing Co. We wanted to increase our TV appearances and he smashed our target. His energy, positivity, and expertise led to extensive media coverage that truly boosted our profile. If you're looking for PR that delivers real results, Lightning PR is the way to go!
Phil Rendell, Firebrand
Dan is a first rate PR who is always friendly and responsive to any press requests. I happily recommend him to anyone looking to work with an organised and professional PR.
Charlotte Coward-Williams, ENKI Magazine
I've always found Dan to be a great communicator, polite, conscientious, quick to respond and instantly grasping what kind of information is needed (and just as importantly, what isn't).
Rhiannon Batten, The Guardian / ELLE / Nat Geo
He was always a pleasure to deal with, ever quick to respond; always full of ideas that were both creative and editorially relevant. I'd not hesitate to work with him again.
Amanda Canning, Good Place Magazine
Always found him helpful, proactive and good at suggesting properties that genuinely fit the themes I was working on, and patient with my subsequent barrage of questions, always to a tight deadline.
Francesca Syz, The Telegraph Ultra Luxury
Always found him helpful and pleasant to deal with, responding to journalist requests in a timely and efficient manner.
Ianthe Butt, The Independent
Whether you are a long standing company within your industry looking for additional support or a new start up and unsure where to start, get in touch and we can explore the different options together!
Email Dan